PDP Report Final Major Project
proposal
Title of the brief: Golden Love
It is my intention to make a unique, innovative and exciting
fashion collection for the Final Major Project. This will enable me to utilise
all skills acquired across the degree and in particular to show at New
Designers. New designers is important as this is where a lot of industry people will visit to scout for new talent in fashion.
The outcomes and techniques that I have chosen to use for my major project link to my dissertation study. My study focused on Indian embroidery techniques used in Haute Couture and although I will not be using any of the complex embroidery techniques I talked about, I will involve the colour of gold throughout my work as it is a symbolic colour through tradition and hand techniques in India. The theme of this collection will evolve from the Royal Mughal rulers in India, who were responsible for some of the most elaborate embroideries in India, which evolves from my dissertation. As well as this, they were popularly known to build lavish palaces and landmarks such as the Taj Mahal. Their patterns will serve as an inspiration for digital prints, which will be developed through drawing and research from which I analysed within my dissertation. I aim to mix this with western silhouettes and intricate embellishment techniques to bring a twist to the collection. Additionally, I intend to direct my work towards my career goal of producing interesting work, that could provide an opportunity to further study an MA when I am ready or work up the ladder with the job in the fashion industry.
The outcomes and techniques that I have chosen to use for my major project link to my dissertation study. My study focused on Indian embroidery techniques used in Haute Couture and although I will not be using any of the complex embroidery techniques I talked about, I will involve the colour of gold throughout my work as it is a symbolic colour through tradition and hand techniques in India. The theme of this collection will evolve from the Royal Mughal rulers in India, who were responsible for some of the most elaborate embroideries in India, which evolves from my dissertation. As well as this, they were popularly known to build lavish palaces and landmarks such as the Taj Mahal. Their patterns will serve as an inspiration for digital prints, which will be developed through drawing and research from which I analysed within my dissertation. I aim to mix this with western silhouettes and intricate embellishment techniques to bring a twist to the collection. Additionally, I intend to direct my work towards my career goal of producing interesting work, that could provide an opportunity to further study an MA when I am ready or work up the ladder with the job in the fashion industry.
The target market for this collection is a
female between 20-35 years old. She has an interest in fashion and likes elaborate
luxurious clothes and is willing to spend money for it. It may be retailed at
exclusive luxury department stores such as Harrods and overall the collection
would coincide with Fall Winter 2016, in which gold is one of the biggest
trends for fall 2016- spring 2017.
The aim of this collection is to produce six constructed
garment outcomes. I do not want to make the collection too traditional, but in
fact to alter it by adding a western influence through silhouettes and heavy
embellishment. Mixed with rich elaborate beading on digitally embroidered
fabrics from India, could lead to an exciting and extravagant couture inspired collection
for my major project. I also intend to use laser cutting in my final major project that relates directly to Taj Mahal and intricate lattice work. Fabrics I intend to use are net embroideries
with other fabrics that are very different to the fabrics usually used in
Indian clothing like neoprene and this clash would would be interesting, along
with the range of techniques I would use. Emphasis on construction will be made
in this collection as it was briefly introduced in my pre-collection samples
and this will be my next challenge as my sole focus was on a print collection
previously. The Pre collection was a great opportunity where I experimented
with different types of fabrics both with digital and hand printing and that
this has benefitted me greatly for the position I am currently in.
I visited the V&A’s
Fabric of India exhibition as my first source of primary research as it also
fed into my dissertation work and had earliest dated clothing, patterns and
jewelry from the Mughal royals. I hope to find inspiration from the Asian
department in the V&A and begin doing hand drawings from primary sources to
support my theme. The latest Bollywood mega hit which was released December 18th;
Bajirao Mastani will become a large part of my research as it was a historical
royal love story spanning from the time of the Mughal rule in India. The film
features lavish golden palaces, heavily decorated clothing and jewelry, which
will feed into my work through drawings and research. My past visit to the Taj Mahal will also feed into my
research as it links very well to my theme. The Taj Mahal was made by a Mughal
emperor for his wife as a symbol of love and the interior and exterior are very
inspiring to me personally and would fit with the theme and strong use of gold.
My long term career prospects involve working
as a designer in either print or fashion design. My passion and devotion to both hand craft and digital work has
been shown through not only my practical work but also my dissertation in
trying to understand both sides. My culture will be fed into my final collection which had always been very important to me and something that really defines me as a designer, as much of myself and what I wear has an Indian touch (jewellery or clothing prints). Through the final year of the degree I have
mixed several elements and techniques in my pre-collection, which I thought worked very well and
I am hoping to combine a different range of techniques and skills mentioned once again for the major project.
The opportunity of making the final
collection could lead well into possibly having a job. Although I had not
intended to apply for an MA, I feel like it was a good opportunity to apply to
know the standards of what they are searching for. I was fortunate to be paired
with Noel Chapman, a textile designer who focuses on Indigo dyeing and prints and
has sold his work around the world. Being paired with him was a great
experience because it was what he did as a designer and exactly the path I went
down in my pre-collection coincidently. I have been able to hear advice from
him and receive updates which are beneficial from an industry perspective and
will continue to keep in touch with him. I plan to be considered for TexPrint
this year with my pre-collection project and also for the Paul Smith Nicole Abbott award. This would be a great opportunity to
get my work seen from those in the industry and I am very open minded towards
the future and potential opportunities that could arise.
I also hope that New Designers will allow me
to make connections with industry professionals and potential employees. In
preparation of these events, I will ensure my portfolio and final outcomes are
to a very high standard and uploaded online on artsthread as well as my personal site. Researching into portfolios through Artsthread and Pinterest
I have been able to keep aware of how to keep my portfolio to a high level. Alongside
this, time management, productivity and good organization is what I will work
towards throughout the FMP to ensure I work to my fullest potential.
References and
bibliography:
Books
Crill,
R, (2015), the Fabric of India, 1sted,
London: V&A Publishing.
Gillow,
J. and Barnard, N. (1991) Traditional
Indian Textiles. Publisher: Thames and Hudson, New York.
Guild,
E. (1986) Indian Textiles. Publisher:
Embroiders’ Guild, London.
Keene, M. and Kaoukji, S.
(2001) Treasury of the world: Jewelled arts of India in the age of the
Mughals. London: Thames & Hudson in association with the al-Sabah
Collection, Dar al-Athar al-Islamiyyah, Kuwait National Museum.
Michell, G. and Currim,
M. (2007) The majesty of Mughal decoration: The art and architecture of
Islamic India. London: Thames & Hudson.
Michell, G., Pasricha, A.
and Michell, G. (2011) Mughal architecture and gardens. India:
Shoestring Publishers.
Stronge, S. (2009) V&A
Pattern: Indian Florals. V&A Publishing.
Stronge, S. (2010) Made
for Mughal emperors: Royal treasures from Hindustan. New Delhi: Antique
Collectors Club.
Exhibitions
Selfridges,
(2015), Selfridges loves India,
(Visited 19 October 2015).
Victoria
& Albert Museum Exhibition (2015), Fabric of India, (Visited 12 October
2015).
Films
Bajirao
Mastani (2015) Directed by
Sanjay Leela Bhansali [Film]. Eros Entertainment.
Magazines
Ditty, S. (2015) ‘Brands that are giving ancient crafts a
modern meaning’, Vogue India (September),
p. 184.
Websites
Browne,
G. (2010) Meaning of Gold Color Symbolism. Available at: http://www.beading-design-jewelry.com/meaning-of-gold.html (Accessed: 27 October 2015).
Gupta,
C. (2014) Flowers in traditions and ceremonies in India. Available
at: http://www.fragrantica.com/news/Flowers-in-Traditions-and-Ceremonies-in-India-4994.html (Accessed: 27 October 2015).
Laselle
(2002) History of the Mughal era. Available at: http://www.lasalle.edu/~mcinneshin/356/week04.html (Accessed: 22 November
2015).
Style
Caster (2015) Haute couture: What it means, who buys it, and how much
it actually costs. Available at: http://stylecaster.com/haute-couture-means-buys-costs/ (Accessed: 21 November 2015).
PROJECT SCHEDULE
|
START DATE
|
DEADLINE
|
DURATION/ OUTCOME
|
Stage 1
Creative research-Fabric-colour-theme-market etc
|
11/01/16
|
25/01/16
|
-3 weeks
-10 min presentation of research
|
Stage 2
Development of ideas and sampling
|
01/02/16
|
22/02/16
|
-2 weeks
-presentation of fabric and design ideas
|
Stage 3
Production of Final Collection
|
29/02/16
|
16/05/16
FASHION SHOW 20/05/16
|
-10 weeks
-Catwalk presentation
|
Stage 4
Presentation and portfolio-photoshoot
promotion
|
28/03/16
|
06/06/16
|
-11 weeks
-Degree show and portfolio
|
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